How To Fix Sputtering Marketing

Is your marketing generating a steady stream of sales leads?

If not, ask yourself this question: Do you have a marketing plan?

You may know what your business goals and objectives are. And you probably have a website and some advertising. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unquestionably to produce the results you want.

A marketing plan helps you tie all your marketing activities together and keeps you focused so that you can create a roadmap that will lead you to your objectives.

And a simple, one-page marketing plan will take you a lot further than no marketing plan at all.

So what should your plan be based on? You can start with these basics:

1. Identify Your Marketing Goals

What specifically does your marketing need to achieve for your business to thrive? How many new leads do you need each week? What percentage of those leads do you need to convert to sales? What is your revenue target?

2. Create A Marketing Strategy

Take a look at your goals. Now what is your overall approach and position in relation to your goals and competition. My marketing strategy uses an educational approach. By providing people with useful information and ideas, I get an opportunity to demonstrate the value I provide and establish my credibility.

3. Set Up Your Marketing System

Create an action plan. Tie all your marketing activities together into a system that reflects your marketing strategy. The idea is to have everything working together as one.

4. Creation And Implementation Of Your Marketing Activities

Now that you have identified what your marketing activities will be, it's time to take each marketing activity and figure out who will create and implement it and when.

5. Fine Tune Your Marketing Tools

Your marketing activities require the use of one or more marketing tools. These include your website, your marketing messages and things like article marketing. To get your prospect's attention, you need to ensure your marketing tools are really ready to cut through all the marketing noise.

Creating a written plan may seem intimidating but as you can see, you should be able to hammer out the basics in a few hours.

What Does the Word Website Designer Stand For?

Today anyone seems to call themselves web designer just because the learned to create a web site.

Is it traditional graphic design involved or is it just experts on programs like Flash, Dreamweaver, etc. who call themselves designers?

One guy looking for work told me he had a web design education and when I looked at his work it was like 5 pages crap made in FrontPage!

For me as an art director and graphic designer it all seems a bit strange. I have spent years in art- and advertising classes, over 30 years in the advertising business in Sweden and Spain and I’m still not sure I can use that title. Even if I have designed hundreds of websites last 10 years.

So be aware when you looking for help, with internet anyone seems to be whatever they like and advertise their services, trust them or not. You will never know for sure.

Today I saw the following ad in a local magazine: “We design web sites for 130EUR”. That guy must be something of a superman. Or is the education these days so fantastic that you can learn it all in a few years?

The “Graphic design” education is just a small part in building your web site.

The natural way was (back in the 80:s in Stockholm) that your advertising agency produced your website and designed it so it fit your company’s profile. A few years later a lot of digital production companies started, but still with people educated in the advertising business.

Short after that anyone with money could buy a computer, copy machines and some colour printers and start a Copy shop without any education in advertising. Unfortunately they after a while also offered help in layout and design.

That’s where we are today. Anyone with a computer can offer you anything online.

It’s up to you to find out who they are.

Freshwater Aquarium Maintenance – Top 4 Areas You Should Not Ignore

Freshwater aquarium maintenance is a priority for any tank owner who wants to display a variety of healthy vibrant fish. Having a filthy fish tank will only cause issues for your little swimmers as well as the room you have your display. If you do not want unusual odors surfacing, or waking up one morning only to see some of your species floating upside down, there are a few things to check for.

First , the all important water in the aquarium must be maintained. This is where you can look into purchasing filters that will make your water maintenance self-cleaning. That's right, filters will help get rid of dirt, odor, discoloration and any general impurities.

The downside is that depending on the filter, you may have to change them every 3-4 weeks. If this is not a problem then you're in for a real treat. Some filters are disposable and can be replaced so there is no hassle, and you can keep the water clean.

Second , Algae are one of the most common problems and can ruin even the most beautiful tanks becoming an eye sore to you and other viewers. There are a few remedies you can use to combat the algae, such as purchasing Plecostomus. Known as algae eaters, this fish will chomp away keeping your freshwater aquarium clean as can be. These fish are not known to be "lookers" but they will get the job done. If you rather pass on the species then you may have to remove them by hand. If you want to remove by hand but you want to minimize the amount you do remove, consider that any exposure to sun will allow the algae to thrive.

Third , you walk into the room where your fish tank is located and you notice a strong scent, what do you do? Change your filter more regularly to ensure this does not occur often, because this can kill your fish if it goes untreated.

Fourth thing should not ignore is unclear water. Is your freshwater aquarium looking a little murky? Determine the "root" cause, possibly your overfeeding. Try not to give your fish more than the recommended amounts instead feed them 2-3 times daily. This will reduce the unclear water, if not use use distilled water or bottled water.

Change the water at least every two weeks if not every week but only about 20 percent of it. Many use siphons to drain the water and then replace it. Understand that eventually the aquarium tank will need to be cleaned which can be a pain experience for many. As bad as the experience may be you have to do it if you want your fish to stay healthy. During this process, use a sponge and gently scrub the aquarium glass and remove everything that is stuck there. Some opt to use scrapers but if you have an acrylic aquarium, this process can be damaging. Soak any decorations you have in your aquarium in hot water with a bit of salt and scrub clean. Do not use soap; the residue will kill your fish very quickly.

Finally , when refilling your tank remember to keep the water temperature the same as the fish can live in. Important Tip: Do not use water from the faucet because it is not designed to help the fish, instead boil 5-10 gallon bucket of distilled water let it cool and use.

Vocational Courses in Fashion Designing

Fashion designing has a mammoth scope. Today, a large number of young people are opting for fashion designing courses right after their school or college. Fashion designing is an upcoming career and promises a great return. As a designer (clothes, jewelry or interior) you are expected to give originality and freshness to your designs. You are being paid decent amount for your designs and apparels. Some of the vocational courses offered by the institutes are as follows:

- Fashion Designing and Technology

- Garment and Manufacturing

- Industrial, textile and Apparel Design

- Textile Design

- Leather Design and Technology

- Fashion and Knitwear Technology

- Embroidery Fabric Painting

- Jewelry Design and Technology

- Apparel Production and Design.

- Interior Design

There are innumerable career options in fashion designing. You can work with designer houses, garment and textile industry, jewelry houses, boutique, leather manufacturing stores, films, TV etc. All the top-notch designers are being paid an excellent amount for designing apparel, jewelry, accessories or sets for the movie and serials..

In the recent years there India has witnessed an unlimited growth in fashion. Today, fashion has become global and has spread even in small cities and towns of India. India has seen maximum growth of fashion industry in the recent past and has now become one of the major hubs for many fashion companies. Fashion is no more restricted to elite classes and celebrities but today even the middle class society can afford to buy designer clothes, jewelry, accessories, footwear for special occasions such as wedding, parties, festivals etc. This has widened the horizon of fashion designers, now they not only concentrate on creme of the society but also cater with the taste and dislikes of the middle section of the society.

This is true that fashion designing offers a plethora of other courses which opens the door of various career choice and prospects. However, to succeed in this profession you are expected to be give new creations and designs every time and also need to keep pace with the constant changing tastes of customers and clients. There are many other challenges that you may have to come across, such as- extensive pressure from the industry, long working hours, constant marketing threats and aggressive competition from rivals.

To become a successful designer it is very imperative to choose the right institute. The some institutes in Delhi offer degree as well as diploma both but one must only seek admission in the reputed institute or college. There are many institutes who are only into the business of money making without any job assistance and proper training. Hence, one must be very alert before applying in any institute. It is advisable for every aspiring fashion student to spend a quality time on Internet which keeps all the record information of various institutes in Delhi and India.

Besides many private institutes for fashion designing, today you could find a good number of government institutes offering graduate degree and post graduate diploma in fashion designing. An admission test is conducted before you take admission in any government college.