Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

You Can Trust Comcast For Great Telecommunications Services

There are a lot of different technologies available these days that keep us entertained, informed, and allow us to communicate with others, but the big three technologies that accomplish this are the Internet, cable TV, and the telephone. Unfortunately though, in order to get the most out of these three types of technology, and avoid spending way too much money in the process, we can’t get them through just any company. That’s why it’s fortunate that Comcast provides broadband cable high speed Internet access, digital cable TV service, and full featured home phone service. Better yet, all three of these invaluable features are bundled together so that you only have to pay one convenient bill every month. This bill is convenient in terms of only having to deal with one company for all three services and because of the discount that you’ll receive for going with Comcast for all three services.

Several great examples of the value that’s built into services can be seen in the digital voice phone service. For example, unlike conventional phone companies that make you pay extra for any specialty features at all, this company provides the most frequently used bonus features like caller id, call forwarding, call waiting, and voice mail at no extra charge. The real savings come from the fact that you’ll get all of your domestic long distance calls for free. That alone makes this a great service for staying in touch with everyone you care about.

You’re also sure to get a lot of value from high speed Internet service. This version of Internet access relies on the same cable that brings TV programming into your house for download speeds of up to eight megabytes per second. With download speeds like that, the entire Internet is yours to take advantage of. That means unfettered access to online multiplayer video games like World of WarCraft and Second Life (or Club Penguin for your kids). It also means that you can download a wide variety of software applications and updates quickly and easily. For example, if you want the newest version of your favorite web browser- complete with all of the security updates- it’s easily within reach. The same is true for all of the other updates and upgrades that your computer needs in order to remain healthy. A high speed Internet connection will also help you keep track of your finances by making navigation of secure websites a breeze. The same thing will be true for online shopping. They also help you keep your computer safe by providing a variety of security measures including a firewall and free antivirus software.

Comcast in still takes its roots seriously which is why it provides the best cable TV service around with the use of great new types of technology like digital TV, DVR’s, HDTV, and video on demand. Video on demand is a really impressive type of technology that allows you to choose what to watch and watch that content when you want, rather than when someone at a TV network thinks you should watch it. You can take advantage of video on demand technology either through ON DEMAND pay per view service or through the Premiums On Demand subscription service.

Of course on top of cutting edge technology, there are lots of great TV programming choices- over two hundred and seventy five channels in the largest programming package. All of this just goes to show that Comcast provides you with all of your telecommunications needs.

Simferopol, the Capital of Crimea – Simferopol City Guide

Simferopol is known as the capital and biggest city of Crimea. Every year millions of tourists go through this city to the Crimean resorts, such as Yalta, Sevastopol and Evpatoria. Today Crimea belongs to Ukraine and is its most southern region. After the collapse of the USSR in 1991, former Soviet Republics declared their independence, new countries emerged and Ukraine was one of them.

Simferopol is a pretty old, ancient city. Different civilizations occupied the area where the city is now situated over centuries. Finally, the city of Simferopol was founded by Russians in 1885. In old Greek Simferopol means a city of common good, or city-collector. The city was involved in many wars and battles during its long history. During the Second World War the Crimean region was tormented by the Nazi Germany. They took occupation of the city and used it as a strong base to withstand many attacks. Really, the history of this city is so rich! There is a number of historical attractions and artifacts which makes Simferopol a popular tourist destination for many tourists visiting it every year.

At present the total population of Simferopol is reported to be around four hundred thousand people. Administratively, the city is divided into 3 divisions. Due to its central location on the Crimean peninsula, it is a convenient place for many industries and facilities. Food and engineering industries are the two key ones that were developed in the city years ago, in the Soviet time. However more business is being established here today and the economics of the city keeps growing.

Simferopol has always been a cultural and educational center of the Crimea region. There are several Universities and many more colleges in the city. It is not surprising that Simferopol is called a student city sometimes. This city is also known with its famous theaters, such as the Crimean Academic Russian Drama Theater, Simferopol Puppet Theater and Crimean Ukrainian Music Theater. The city’s main public transport system consists of trolleys and buses that run throughout the city and connect the central area with suburbs. The Simferopol International Airport in the only one in Crimea. Different Ukrainian and international airlines have daily flights to Simferopol from Kiev, Moscow, Istanbul, and in summertime Simferopol is also connected with Germany, Israel, Armenia, Latvia, Uzbekistan and other countries. The majority of tourists get to Simferopol by train through. This transportation remains the most popular one in Ukraine due to affordable prices and a decent level of comfort the trains provide.

Since Simferopol is the capital of the Autonomous Republic of Crimea, the city is responsible for the administrative duties related to the special administrative status of Crimea within Ukraine. The Parliament of Crimea as well as the Cabinet of Ministers and other administrative institutions of the Crimean Republic are situated in Simferopol. Although Crimea has the status of a republic, the Crimean Parliament is subordinate to the Supreme Parliament of Ukraine which is situated in Kiev, the capital city of Ukraine.

Today Simferopol is a political, administrative, educational and cultural center of Crimea and of the whole Southern region of Ukraine as well as a popular tourist destination.

How To Fix Sputtering Marketing

Is your marketing generating a steady stream of sales leads?

If not, ask yourself this question: Do you have a marketing plan?

You may know what your business goals and objectives are. And you probably have a website and some advertising. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unquestionably to produce the results you want.

A marketing plan helps you tie all your marketing activities together and keeps you focused so that you can create a roadmap that will lead you to your objectives.

And a simple, one-page marketing plan will take you a lot further than no marketing plan at all.

So what should your plan be based on? You can start with these basics:

1. Identify Your Marketing Goals

What specifically does your marketing need to achieve for your business to thrive? How many new leads do you need each week? What percentage of those leads do you need to convert to sales? What is your revenue target?

2. Create A Marketing Strategy

Take a look at your goals. Now what is your overall approach and position in relation to your goals and competition. My marketing strategy uses an educational approach. By providing people with useful information and ideas, I get an opportunity to demonstrate the value I provide and establish my credibility.

3. Set Up Your Marketing System

Create an action plan. Tie all your marketing activities together into a system that reflects your marketing strategy. The idea is to have everything working together as one.

4. Creation And Implementation Of Your Marketing Activities

Now that you have identified what your marketing activities will be, it's time to take each marketing activity and figure out who will create and implement it and when.

5. Fine Tune Your Marketing Tools

Your marketing activities require the use of one or more marketing tools. These include your website, your marketing messages and things like article marketing. To get your prospect's attention, you need to ensure your marketing tools are really ready to cut through all the marketing noise.

Creating a written plan may seem intimidating but as you can see, you should be able to hammer out the basics in a few hours.